Professional Experience

HILLARY SARA U

Areas of expertise:

  • Communications advisor to Fortune 500 executives

  • Developing and implementing effective communication strategies for 60,000+ global employees and vendors

  • Working with stakeholder groups including boards, volunteers and external audiences

  • Serving as a communications support & consultant to company executives

  • Managing budgets of $300,000+

  • Launching, communicating and sustaining company-wide initiatives

  • Planning and managing large-scale events of groups of 5,000+

     

Sr. Manager, Security Internal Communications, Salesforce
Bellevue, WA
2020-Present

Sr. Communications & Operations Manager, Amazon Web Services
Seattle, WA

2019-2020

In this role, I led worldwide internal communications and employee engagement for Amazon Web Services’ Compute Go-To-Market Specialist team.

I supported the team responsible for building new businesses for AWS around our Compute services, working to creating new markets and grow existing markets 3-to-5 years out. We worked with thousands of customers ranging from start-ups to Global 100 companies, in a variety of industries including animation, science, and healthcare, helping them solve problems and create opportunities for their customers.

Within the broader Compute GTM team, we were focused on specific business areas: High Performance Computing (HPC), Autonomous Vehicles, cloud rendering for animation and animation studio-in-the-cloud, and Serverless. Additionally, we have employees focused on unused capacity (Spot), on specific instance types (GPUs, Arm-based, AMD-based, etc.), Networking services, and more.
Responsibilities include:
• Define, build and scale internal communications for AWS’ Worldwide Compute Go-to-Market Specialist team
• Create and implement complex communication strategies for a deeply technical and globally-diverse team
• Partner cross-functionally to navigate through data sources and introduce new metrics to track success of the business
• Charged with developing employee engagement plan to connect team members to the overall mission and culture of AWS
• Perform ad hoc analysis and present findings to senior management
• Responsible for monthly business metrics process

Internal Communications Lead, Deloitte Consulting LLP.

Seattle, WA
2017-2019

  • Develop and execute multi-faceted internal communications strategies and campaigns for Deloitte Consulting LLP.’s Ecosystems and Alliances and Deloitte Digital teams (encompassing over 20,000 employees)

  • Lead Ecosystems and Alliances intranet refresh project

  • Act as a communications support to the US Ecosystems and Alliances Leader and Deloitte Digital’s Chief Marketing Officer

  • Educate and engage relevant internal stakeholders on the Deloitte Digital and Ecosystems and Alliances including Deloitte consulting practitioners, executive leadership and audiences spanning other Deloitte businesses 

  • Orchestrate the promotion of Deloitte Digital and Ecosystems and Alliances news and information across a variety of internal business units, audiences and communications channels

  • Represent Deloitte Digital and Ecosystems and Alliances as a member of Deloitte Consulting’s integrated Consulting Communications Team

  • Editor for Deloitte Digital and Ecosystems and Alliances’s internal newsletter; staff writer for Deloitte Digital external blog

 

Employee Communications Manager, Horizon Air

Alaska Air Group
Seattle, WA
2017

  • Promoted from Sr. Communications Specialist

  • Develop and execute company-wide internal communication strategies

  • Ensure clear, consistent and timely communications that foster employee engagement, informed work groups and an empowered company

  • Act as a communications resource & consultant to the President/CEO, Vice President of Customer Service,  managing directors and dozens of directors and managers, company-wide

  • Responsible for OnYourHorizon, the Horizon Air internal communications news site

  • Ensure business tools and templates are uploaded and supported for all company personnel

  • Act as the SharePoint liaison for IT, and assist all departments with site set up and guidance on long-term management

  • Responsible for maintaining the Brand Hub

  • Work to ensure all Financial Earnings, HR communications, Safety, and other key messages are clearly communicated

  • Mentor and develop team members, enhancing capability and building bench strength for the organization 

  • Act as a key contributor on the Crisis Communication team

     

Sr. Communications Specialist, Horizon Air

Alaska Air Group
Seattle, WA
March 2016-Present

  • Responsible for managing and executing divisional communication plans for the Flight Operations, Customer Service and Maintenance & Engineering divisions (4000+ employees)

  • Act as a communications resource & consultant to 3 vice presidents, 10 managing directors and dozens of directors and managers, company-wide

  • Lead company-wide SharePoint initiative; create design look and feel

  • Design communications templates for system-wide use

  • Assist with implementation of yearly employee engagement action plans 

     

 

Communications Specialist, Airport Operations & Customer Service Division, Alaska Airlines

Alaska Air Group
Seattle, WA
2014 – 2016

  • Worked cross-divisionally with corporate communications and other divisions to ensure consistent communication plans for 8,000 employees and vendors within the airline’s largest division

  • Managed five 2015 Plan company-wide initiatives for the division. This includes social media, employee engagement, creating graphics and other print/electronic collateral

  • Provided communication support to the vice president and 7 managing directors

  • Served as division project manager for a massive email client change and transition to Office 365

  • Assisted with the building and implementation of a customer service experience (Beyond Service) training for over 8000 frontline employees. Tasks included assisting with the development of the space buildout, identifying key program components and creating company integration materials.

Communications Advisor (Special Assignment), Horizon Air Alaska Air Group
Seattle, WA
October – November 2015

  • Tapped by Horizon Air executives to provide change management and communications assistance during an organization restructure

  • Developed messaging and print collateral that helped employees better understand organizational changes

  • Create and implement negotiations-specific communications for the Horizon Air negotiation team

  • Develop Board of Directors Collateral for President’s office

     

     

Volunteer Executive Director & Founding Member
Bright New Day
Seattle, WA
2013 – 2019

  • Act as an advocate for women who are or have been incarcerated through education and mentorship

  • Responsible for the foundation's daily operations including finances, strategic planning and communications

  • Foster partnerships with the community-at-large, as well as with local and national organizations

  • Manage the hiring, onboarding and supervision of 2-5 employees and dozens of volunteers

  • Oversee foundation's growth initiatives, including the development of current and future programs

Human Resources Communications Specialist
PACCAR Inc.
Bellevue, WA
2011 – 2012

  • Editor of the quarterly internal magazine PACCAR World. Distribution: 23,000+ in five global offices. Duties included: researching and brainstorming story ideas/topics, making design decisions, including cover conception, synthesizing and editing articles for grammar, flow and consistency

  • Managed special communication projects for the chairman and other C-level executives

  • Assisted with HR communications for the retirement, corporate compensation and health/wellness groups within PACCAR. Projects included: supporting the biannual Health and Wellness Fair, creating comprehensive media plans, social media and managing graphic design

  • Oversaw HR recruitment brand development including social media and publication management

  • Introduced and designed the company's first social media pages for recruiting (Facebook and LinkedIn)

  • Served as the official communications liaison for PACCAR’s yearly United Way campaign

     

     

Advancement Services Officer in Regional Advancement

University of WashingtonSeattle, WA2010 – 2011

  • Created and distributed information to internal and external audiences about the mission and message of the Regional Advancement Team

  • Planned and executed regional events for groups of 200+. Cities included San Francisco and New York

  • Prepared detailed donor briefings for the president and other high-level executives

  • Managed the Regional Advancement budget of $300K; provided quarterly updates to the department

     

 

Public Relations Manager

Women's Wellness & Integrated Social HealthSeattle, WA2010 – 2011

  • Assisted with growth initiatives to turn WWISH into a robust online community for women

  • Managed relationships with reporters and enhanced relationships with online communities

  • Directed social networking technologies and created a strong online presence through the company website, Facebook and Twitter

  • Oversaw all external messaging and branding efforts

  • Created brand standards for the company; utilized them in publications and communications

  • Researched industry trends and compiled weekly updates for the CEO

     

 

PHILANTHROPIC WORK

Membership and Marketing Chair

UW Bothell Alumni Council
Bothell, WA
2011-2018

Provide marketing and public relations support to the council including: social media management, advertising, event planning and volunteer coordination

 

President, Board of Directors & Volunteer

Camp Fire USA
Seattle, WA
1999 – 2018

Volunteered in multiple capacities including: youth counselor, candy sale assistant, program coordinator, national youth advisory board member and special sitter


B.A. in Interdisciplinary Arts and Sciences – Culture, Literature, and Arts

University of WashingtonBothell, WA2010

  • President - Relay for Life, UW Bothell Chapter

     

     

SOFTWARE AND PROGRAMS

Currently trained in:

  • Adobe CS: Illustrator, Photoshop and InDesign

  • Digital video and sound editing: Pro-Tools and Final Cut Pro

  • Microsoft Office: Outlook, Word, PowerPoint, Excel, Publisher and Access

  • GSuite: Gmail, Google Docs, Google Sheets, etc.

  • Web: SharePoint Designer 2007/2010, Dreamweaver, WordPress and HTML